Gaming

Successful marketing of casino properties can be based on some of the most dynamic strategies in the business communications arena. The complexity can be amplified in competitive markets where multiple properties exist in the same geographical area. In this case, properties must compete to attract and retain their valuable player base. To accomplish this, consistent, strategically timed, multi-channel marketing programs are required. This process allows properties to touch their clients at precisely the right time, and in the appropriate way. Regardless of the method, highly variable communications that are specifically relevant to an individual will produce the results your organization is looking for.

For decades Wolverine Solutions Group has partnered with single and multiple location operators to offer marketing solutions that successfully drive foot traffic. We understand the key elements of marketing to players, vacationers, entertainment fans, and business travelers. Messages for each category are uniquely generated from data aggregated by the casino floor, hotel, restaurants and event departments, resulting in more frequent visits and increased loyalty. The key to our success is a continuous investment in the latest technologies and a flexible process that allows campaigns to be launched quickly in response to the dynamics of an individual property.

Schedule a consultation with one of our expert Gaming specialists today. They are well versed in programs that encourage new player acquisition, loyalty programs and inactive player outreach. Our investments in hardware, software and process workflows ensure our clients the very best in quality, speed to market, security and value.